User Experience, commonly abbreviated as UX, refers to the overall experience and satisfaction a person has when interacting with a product, system, or service. It encompasses all aspects of the end-user’s interaction with the company, its services, and its products. The primary goal of UX design is to create easy, efficient, relevant, and all-round pleasant experiences for the user. This involves the careful design of both a product’s usability and the pleasure consumers will derive from using it. It also takes into account the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function. UX designers study and evaluate how users feel about a system, looking at such things as ease of use, perception of the value of the system, utility, efficiency in performing tasks and so forth. User Experience is a concept that can be applied to anything that can be experienced—be it a website, a coffee machine, or a visit to the supermarket. The better the user experience, the more likely it is that the user will become a loyal customer or user of the service or product.