PPC, which stands for Pay-Per-Click advertising, is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to earn those visits organically through SEO or other marketing strategies. PPC advertising is commonly associated with search engines like Google and Bing, where advertisers bid on keywords relevant to their target audience and pay for each click on their advertisements. These ads appear alongside search results, labeled as sponsored content. PPC can also be used on social media platforms such as Facebook, where advertisers can create campaigns targeting users based on their demographics, interests, and behaviors, and pay each time their ad is clicked. The effectiveness of PPC advertising lies in its ability to generate immediate traffic and complement other marketing efforts, such as search engine optimization and content marketing. Advertisers have the ability to control their budget, target their desired audience, and measure the impact of their ads in real-time, making adjustments as needed to optimize performance.