Meta tags are snippets of text that describe a page’s content; they don’t appear on the page itself, but only in the page’s code. Think of them as a brief and concise summary of what the page is about. Although invisible to visitors, meta tags are extremely important for search engines and the overall search engine optimization (SEO) of a website. They play a significant role in how search engines interpret the content of a page and whether they consider it relevant for certain search queries, which directly influences the search ranking of the website. Meta tags can include a variety of information, such as the page’s title, description, keywords that are relevant to the content, instructions for search engine crawlers on how to index the page, and more. They are essential for webmasters and marketers as they help ensure that the website’s pages are optimized for search engines, which can lead to increased organic traffic. Proper use of meta tags can lead to better engagement with users, as they often provide the text that appears in search results, influencing whether a user decides to click through to the site or not.
