H tags, commonly known as header tags, are elements in HTML that are used to structure content on webpages. They range from H1 to H6, with H1 being the highest level, typically used for main titles, and H6 the lowest, often used for subheadings. These tags are crucial for both search engine optimization (SEO) and the overall user experience. In terms of SEO, search engines like Google use these tags to understand the structure and hierarchy of the content on a page, which helps them determine its relevance to a search query. The H1 tag, in particular, is considered a strong signal for the main topic of the page. From a user experience perspective, header tags help break up the content into digestible sections, making it easier for readers to scan and find the information they need. Proper use of H tags can improve the readability and accessibility of a webpage, leading to better engagement and potentially higher rankings in search results. When creating content, it’s important for marketers to strategically use header tags to emphasize key points and ensure that their content is organized in a way that both search engines and human readers can easily understand.