Google My Business, commonly abbreviated as GMB, is a free tool provided by Google that allows business owners to manage their online presence across the Google platform, including its search engine and Google Maps. By utilizing GMB, businesses can create and customize their business listings, which helps customers find them more easily and provides them with essential information such as the business address, hours of operation, contact information, and website link. Additionally, Google My Business offers features for posting updates and promotions, responding to customer reviews, and gaining insights into how customers are interacting with the business online. This tool is particularly crucial for local search engine optimization (SEO) as it significantly influences the visibility of businesses in local search results and can impact a business’s ability to attract local customers. It’s an invaluable resource for businesses of all sizes to control their brand image, engage with their audience, and improve their online reach and reputation.