Clickbait

Clickbait refers to a type of online content, particularly headlines or thumbnail images, designed to attract attention and encourage visitors to click on a link to a particular web page. This tactic often relies on sensationalized or misleading titles that promise more than the content delivers. The primary goal of clickbait is to increase web traffic and, by extension, advertising revenue. It plays on human curiosity by using hyperbolic language, intriguing questions, or incomplete narratives that prompt readers to seek the full story. However, the substance of the content may not fulfill the expectations set by the clickbait, leading to user frustration. Despite its negative connotations, clickbait can be an effective marketing tool if used judiciously, balancing the need to attract users with the need to provide them with value.

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