Bing AdCenter, now known as Microsoft Advertising, is an online advertising platform that provides businesses with the tools and services needed to create and manage digital advertising campaigns across Bing, Yahoo, and other search engines and digital platforms within the Microsoft network. The service enables advertisers to reach potential customers through pay-per-click (PPC) advertisements, where advertisers only pay when users click on their ads. Bing AdCenter offers a range of features, including keyword research tools, performance analytics, and demographic targeting options to help businesses optimize their ad campaigns for maximum effectiveness. The platform is designed to help advertisers connect with audiences who are actively searching for products and services, with the goal of driving more traffic to their websites and increasing conversions. By leveraging Bing AdCenter, businesses can effectively compete in the digital marketplace, reaching a substantial audience beyond what Google Ads offers and tapping into unique user demographics that prefer using Microsoft’s search engine and its partners for their online queries.