Affiliate marketing is a performance-based marketing strategy where a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. Essentially, it is a system of shared revenue between an online merchant and a website owner. The website owner, or affiliate, uses various advertising methods to promote the merchant’s products or services and to drive traffic to the merchant’s website. This can be done through various channels such as blogs, social media, email marketing, and search engine optimization. When a consumer clicks on a link provided by the affiliate and makes a purchase or completes a desired action, the affiliate earns a commission from the merchant. The commission rate can vary depending on the company and the terms of the affiliate program. This form of marketing leverages the abilities of different individuals for a more effective marketing strategy while providing contributors with a share of the profit. It is a cost-effective way for businesses to reach a larger audience by partnering with influential individuals or other companies that have established a strong online presence.