A 301 redirect is a permanent redirection from one URL to another. It is a status code that informs search engines and a user’s browser that the page they are trying to reach has been moved to a new location permanently. This type of redirect is particularly useful when a website or a web page has been moved to a new domain or URL structure. By implementing a 301 redirect, website owners ensure that users and search engines are directed to the correct page. This helps maintain the site’s search engine rankings because the link equity from the original page is transferred to the new URL. It is an essential tool in SEO and website maintenance because it helps to avoid the issue of broken links and the resulting user frustration, as well as potential negative impacts on search engine ranking. When a 301 redirect is set up correctly, it seamlessly forwards both users and search engines to the new destination without them having to take any additional action, providing a smooth transition and preserving the user experience.