Squarespace vs. WordPress SEO is a debate as old as, “The Stones or the Beatles?” or, “Coffee or tea?”. Okay, maybe it’s not quite that ancient; but in the world of SEO, the question is an important one. Reach out to the professionals at Romain Berg to learn how they can amplify your business with SEO.
These two ubiquitous platforms are pretty different, and depending on your goals, one may work better for you. If you aren’t quite sure where to start, we’ll take a look at the two services and how they differ. Then, we’ll delve into their SEO offerings and how they can work for businesses.
Squarespace vs. WordPress SEO – What’s the Big Deal?
“Does it matter?” you may be wondering. Once you understand the difference between the two different website platforms, you can determine which is best for your business.
Squarespace is a website-building platform that allows laypeople to create high-quality sites. Users don’t need to know how to code (although if they do, they have more options when using Squarespace). The user-friendly interface means private individuals and businesses can have a professional-looking site up and running in no time.
Crucially, Squarespace hosts the sites its users create, which spares business owners and individuals from finding a hosting provider.
The key difference between Squarespace and WordPress is that the latter isn’t a website builder.
We should be careful here to distinguish between WordPress.com and WordPress.org, however. In this piece, we are comparing and contrasting Squarespace and WordPress.org.
WordPress.org is a little less democratic than its “.com” cousin, or Squarespace. Unlike Squarespace, WordPress.org users have to find hosting providers for their sites, and they must know how to code. While the coding requirement admittedly creates a higher barrier to entry than WordPress.com and Squarespace, it allows for customization.
Content Management Systems (CMS) and Web Builders
In a discussion about Squarespace vs. WordPress SEO, it’s essential to understand the terminology. Now that we’ve established what WordPress isn’t, let’s take a look at what it actually is.
Unlike Squarespace – a web builder – WordPress is a Content Management System, or CMS.
Essentially, a CMS is a software platform that allows users to make websites from scratch using HTML and CSS.
Web builders, on the other hand, undertake the design functions themselves. Squarespace, for example, is much more of a “plug and play” setup; their systems handle the technical stuff. For the most part, users drag and drop content into a predesigned site template of their choosing.
Coding, therefore, while not at all necessary for Squarespace, is part and parcel of WordPress.
So What About Squarespace vs. WordPress SEO?
Now for the SEO part of the question. How do users optimize their sites for search engines using these two very different platforms?
You may have already solved the conundrum of Squarespace vs. WordPress SEO. If neither you nor anyone you work with or for knows how to code, WordPress is simply off the table. Businesses that lack coding know-how can absolutely stick to a web builder and thrive.
However, having said that, there are other considerations for business owners.
A recent study of Squarespace vs. WordPress SEO found sites that use WordPress experience more organic traffic than Squarespace ones.
How much more traffic? WordPress sites with more than 100 monthly organic visits experience nearly 7% more traffic when compared to similar Squarespace sites.
The Value of Organic Traffic
When it comes to Squarespace vs. WordPress SEO, it’s valuable to explore the importance of organic traffic.
Organic traffic is the term for visits to a website that are not driven by paid advertising. In short, no one “refers” them to your site. Organic visitors find your site purely through search engine results.
Crucially, organic traffic differs from direct traffic. Direct traffic is when customers type your site URL directly into their browser. Paid advertising can make audiences aware of your site URL and generate direct traffic, but organic traffic has its advantages.
Businesses can boost organic traffic through regular blog posts on their site. SEO can give these blog posts an edge when it comes to turning up in search results.
The SEO Advantage
Let’s say you’re convinced by the previously cited study: WordPress is the winner in the Squarespace vs. WordPress SEO wars. You’re excited by the idea that WordPress seems to rake in the organic traffic. If you (or someone on your payroll) knows how to code, you’re ready to get started.
Once you create your site, you can start cranking out those SEO blog posts. The great thing about SEO is that the results are permanent, as opposed to ad space. The keywords on your site mean that search engines can pick up your site and amplify it organically.
Search engines that can perceive your online business’s blog presence infer its relevance to the audiences you want to reach. From a human perspective, blogs build brand identity and establish relationships between a business or service and its current and future customers.
Romain Berg Puts SEO to Work for Your Business
You may be thinking you don’t have the time, energy, or staff to start writing regular blog posts. That’s okay, everyone is not Don Draper.
Contact Romain Berg to find out more about our SEO offerings that can help raise your site’s search engine rankings.
Romain Berg will work with you to find out what kind of blog presence your business website needs. Furthermore, we have a bullpen of talented writers, conscientious editors and dedicated content managers committed to producing high quality content.
Our team researches the best keywords and blog topics to help amplify your brand and its voice. We consult with businesses to ensure the blog posts are relevant and engaging. You work hard on your business; we want people to notice.
SEO is hard work, and it doesn’t always produce instantaneous results. However, when those search engine rankings start to tick upward, businesses see the rewards of their diligence and patience.
The expert SEO team at Romain Berg will deliver your business SEO results, not hype. Fill out our contact form today to get started on your SEO content strategy.